Sales
The sales module manages the entire sales process for a new customer. It includes sub-modules that help with different stages of the sales process, such as:
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Leads: Represents a potential customer, either an individual or organization
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Opportunities: Represents a potential sale to a customer
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Accounts: Represents a company that the organization has a relationship with
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Contacts: Represents an individual that the organization has a relationship with, usually a customer
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Competitors: Manages the organization’s market competitors
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Products: Manages the products the organization offers to its customers
A CRM system can help businesses gain insights into their customer data and improve their interactions with customers. Some other modules in a CRM system include: Marketing, Workflows, Apps Marketplace, Reports, and Content Repository.